I'm constructing a new system of writing that I call Intercultural Calligraphy, I.C.
A few years ago I started a project called Intercultural Calligraphy, in which I use Roman letters, grouped into logos. The idea for this project came to me while researching the work of Xu Bing, a contemporary Chinese artist and calligrapher. In particular, I was inspired by his work Square Word Calligraphy, a system he developed in the mid-1990s, which organizes the letters of each word into structures that resemble Chinese characters. My project is similar to Xu Bing's, but it is developed from the western point of view.
Looking at the Intercultural Calligraphy logos, it takes us a few seconds to understand what is written there. That is a time that the eye dedicates to the image as a whole, before entering the furrow of the reading path.
When the letters are grouped into logos, they sometimes resemble an animal or a human figure and so the word takes on a greater value, it becomes a presence, a sort of totemic figure.